Straight Up Business Talk

Business strategy and advice from the team at Straight Talk Group… you’re in the right place to get things Straight.


The Entrepreneur Vs The Wannabe


Wanna Be’s obsess over Ideas.

Entrepreneurs obsess over implementation – Don’t analysis everything all at once – just focus on what is generating profit – don’t try to reinvent the wheel.

Wannabes focus on Leads.

Entrepreneurs focus on Conversions – Implement marketing systems that close the sale for you.

Wannabes focus on Positive Thinking.

Entrepreneurs Plan for Multiple contingencies – Positive thinking is important, but you are not a Jedi yet, you cannot conjure money up out of thin air.  Positive Thinking only gets you so far; you must have Positive Thinking combined with specific targeted action to get massive results

Wannbes focus on Building Fame.

Entrepreneurs build the business. Let ego go: Your focus should making as much money as possible as quickly as possible; this will inspire others to do the same.

Wannabes seek the Perfect Plan at the Perfect time.

Entrepreneurs Take Action when Seeing Opportunity.  Entrepreneurs accept an educated risk and make big decisions quickly once they have all the information.

Wannabes wait for the Lucky Break.

Entrepreneurs take Responsibility and Create their own Circumstances.

Wannabes Fear Looking Stupid.

Entrepreneurs Risk Looking like a Fool, knowing short term loss of image is a good trade for long term success.

Wannabes Shield Ideas from Harsh Reality.

Entrepreneurs put ideas in the light and expose them to reality as soon as possible.

Wannabes Put off Practicing basketball until they have their Air Jordans.

Entrepreneurs Practice in bare feet behind the garage. (let go of perfect)

Wannabes Believe.

Entrepreneurs use Original Research and make their own decisions based on their own due diligence

Wannabes try to do Everything and Anything.

Entrepreneurs use Systems and Technology to master the variables most people struggle with

Wannabes think and say could and should.

Entrepreneurs think and say IS and CAN and BE.

 Quite Simply:  ‘Wanna Bes’ Dream – Entrepreneurs ACT.


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Food For Thought.. Feed Your Grey Matter!

This week I am sharing the wisdom of our friend, local Fitness and Health Coach Adam Murphy. Adam works with his clients to achieve a balanced and healthy lifestyle and takes a holistic approach to wellbeing. He also understands the brain fade many of us (exhibit A – right here) suffer from in the afternoons at work. Here’s how he suggests we combat it!

Something I hear daily from my clients, friends and family is: “I am tired”, “I am bored”, and of course.. “I need a coffee!!” Does this sound like something you or someone you know would say?

Whenever I hear someone say these words my first response is this: have you had enough fats today?..

Which of course is always followed by, “FATS??? But I don’t want to get fat!!”

Omega 3 fatty acid Docosahexaenoic acid (DHA)is an important ingredient for optimal brain function. It is also what makes up most of our gray matter in our brains.

DHA is essential for brain cell membrane function, which is important for transmission of brain signals. Therefore a lack of the DHA (omega 3 fats) will cause a communication breakdown in the brain.

Most of us – who are busy people, with families, jobs, businesses, and other important things to do – cannot afford a communication breakdown within our brains (AKA – Brain fade).

So, “what do I need to do??!” I hear you ask?

Omega 3 fats are easy to come by, the best sources are:

Coconut oil

Chia seeds

Fish / fish oil / Krill oil

Nuts – walnuts

Plant Oils – olive, flax.

Plant based foods – Avocado

Hemp oil

These should be consumed over the whole day; my recommendation to consume them in every meal to make sure that you are fuelling your brain all day long at regular intervals.

So, next time you are looking for something to pep you up and give you that energy for the remainder of your day. Don’t reach for the coffee, or the chocolate bars. Reach for something that contains omega 3 fat and feel the difference in your mental clarity, concentration and memory.

So there you have it! Fat is the new Long Black. Happy productive eating 🙂

Thanks for the great information Adam! Essential reading for all our busy business owner friends. If you’d like to get in contact with Adam or read more about his philosophy check out or call Adam on 0415 211 740.